How to Cut Mailing Costs
Posted by: Mark Keefe Date Posted: 4/30/12
Reducing excess shipping costs is just one way to make sure you get more bang for your buck. But how? Read on for our essential Blend tips for making the most of your next mailing!
First up? Plan ahead and avoid express shipping costs. Thanks to faster print turnaround times, with enough forward thinking, we can have your mailing printed and delivered to the Post Office with plenty of time for regular mailing. Then, it’s time to clean up your mailing list. In house, constantly proof read and update your mailing list to make sure you’re not mailing products to duplicate addresses or even sending items to misspelled, false or typo-filled addresses. One way you can do this is by checking your files against the National Change of Address file that’s available from the USPS.
Alternatively, why not invest in a specially bought list and leave all the hard work to the experts? Targeted mailings that feature the addresses of analyzed prospects are a great investment, not to mention much more likely to yield good results. Need pointing in the right direction? Here at Blend, we can help you source the perfect list for your direct mailing.
And finally, size matters. So, to make sure your delivery conforms to all the USPS mailing standards, keep your piece at letter size. Or, think about design, ditch the unessential packaging and consider a unique and eye-catching postcard design that doesn’t just look standout stylish in any stack of mail, but also doesn’t cost a fortune to mail. Thanks to our state-of-the-art printers, we can make sure any postcard design looks fun, fresh and imaginative. For more tips and plenty of targeted advice, just give us call and we can help you cut costs without cutting corners.